'To own a Razer Artisan Keycap is to display one’s allegiance, a mark of belonging within the Cult of Razer' says the PR nonsense behind this $90 coil of snakes

"To own a Razer Artisan Keycap is to display one’s allegiance, a mark of belonging within the cult of Razer," says the marketing gumph for the company's first artisan keycap. I've read a lot of ambitious press releases in this job, but that's definitely the strangest sentence I've parsed this year.

That being said, I do like the look of the Razer Artisan Keycap - Triple-Headed Snake Edition. Because as the name suggests, it's made up of a twisting coil of snakes. Indiana Jones wouldn't approve, but as for Andy-ana Edser? Aye, it's alright by me.

Razer's slippery new keycap is resin-cast, has been individually hand-painted (I'd genuinely enjoy that job), and subjected to a two-stage quality control process that makes sure no dust or bubbles are left on the final product.

It's been designed to fit on MX-style, cross-stem switches, so it should be compatible with most keyboards. Even if you haven't bought into the cult of Razer and gone for a competitor's product instead. Which is probably some form of heresy in Razer's eyes, I would imagine.

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The keycap is also "the next step towards the ultimate expression of keyboard customisation," and "a statement of identity," apparently. My goodness. There was me thinking it was a little trinket you could shove on one of your lesser-used switches and admire on occasion between games.

If you want one for yourself, Razer has a signup form for the initial batch on the product page, complete with a neon-green countdown timer that wouldn't look out of place in NASA mission control. In much smaller font underneath is the price: $90, which makes it one of the most expensive keycaps I think I've ever covered on this site.

"One of a kind. One of the cult," says Razer. Sure thing. Can I just enjoy my pricey keycap in peace, instead?